Ireland bids to boost India tourism
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The release of a new Bollywood film could be set to create a surge in the number of Indian tourists visiting Ireland.
Tourism bosses are hoping to capitalise on the success of the movie Ek Tha Tiger - Once There Was A Tiger - which was filmed in Dublin last year.
The film is expected to become a blockbuster when it is released in India this summer, and Tourism Ireland hopes its popularity will encourage viewers to visit Ireland.
And with 400,000 people already visiting the UK from India every year, it is likely that at least some of those who book holidays to Ireland will travel across to Britain during their trip, suggesting that major airports such as London Stansted and Luton may also benefit from the latest tourism drive.
As part of the plans, nine travel organisations will head to Mumbai and Delhi for four days in a bid to drum up trade.
Tourism Ireland, which is leading the trade mission, hopes to target India's growing middle class, which is expanding by around 40 million people every year thanks to the country's booming economy.
An estimated nine million foreign trips are taken by Indians every year, with around 15,000 of them travelling to Ireland
Ek Tha Tiger stars two of the biggest names in Bollywood, Katrina Kaif and Salman Khan. It focuses on a man's journey to Dublin, where he falls in love with a woman who is studying dance at Trinity College.
The film was shot in and around Trinity, Merrion Square and the Ha'penny Bridge during September
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